With massive warehouses of products, free two day shipping, and a store front that never closes. Amazon.com has changed the way the typical consumer shops. Your wildest desire is now just a few clicks away, no matter what it could be. This has made the distinguishing line between want and need.
With things like one-click ordering it is now easier than ever to make a spur of the moment buy. An ploy that used to be only associated with gum and curios from the checkout lines in supermarkets and gas station junk, is now being employed on entire products. The same amount of thought is necessary to make that purchase, but unlike the gas station or supermarket, you don't need to leave the comfort of your home to look at the products. To make a quick, perhaps regretful buy.
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