It's good.. but it can't "blank"

The Lumia, a series of phones from Microsoft that features durability and a simplistic but very organized UI (user interface), as well as a powerful built in camera. 

But when you think of smart phones very rarely will the Lumia be mentioned. Why?

Today, most phones seem to sell on the ideas that: 1. it's durable and 2. the apps that it supports. The Lumia is tough, coming from Nokia a company who's phones historical toughness inspired an Internet meme, but it's its supported apps or rather lack-thereof that cause the aforementioned lack of notoriety. 

As an owner I have no qualms with the Lumia, (and all renditions of it) It is a good phone, but it has no support in terms of apps. It's a phone, it's an Internet access point, sure, but rarely will you find an app that isn't buggy in some regard. It's a testament to the power of secondary items in terms of interest in the primary. It may be a great phone, but what it can do is hampered by the lack of support, and thus it's not a top seller.

When something doesn't do as much as it's competitor, especially in an industry as multifaceted as cellphones, sales will inevitably suffer.